New from SussexIM: Connectivity+™

Available now: the next big thing in digital consumer interaction…

Connectivity+™ from Sussex IM is a proven, time- and cost-efficient, “baked in the cake” technology. It harnesses the power of the Internet of Things (IoT) to burnish your brand and spur incremental sales by ingeniously embedding consumer-oriented content within your product.

FACT: Millennials account for 83,000,000 in the USA alone (and they are now the largest generation)…
FACT: 76 million of these consumers own Smart Phones.
FACT: Overall, Smart Phone penetration has topped 187,000,000 in the USA alone…

WHAT IS CONNECTIVITY+™?
Our patented, powerful technology utilizes bleeding-edge digital watermarking and in-mold labeling (IML) techniques. Your targeted consumer-oriented content is physically integrated into the product resin – with superior aesthetics that harmoniously blend with your brand decoration and styling cues.

As a result, consumer engagement is optimized, while product authentication is assured.

AND SUPPLY CHAIN EFFICIENCY?
With Connectivity+™, our innovative approach to advanced automation shortens lead time and accelerates speed-to-market. Changeovers are lightning fast. Smaller lot sizes? No problem. Stunning foil-look decoration, for example, is accomplished in a fraction of the time. And, it’s eco-friendly.

WHAT ABOUT CONSUMERS?
At the point of sale, the consumer scans the product and engagement begins. Valuable product usage information, warranty details, coupons and more. Your information is delivered at the right time.

The consumer scans, engages, and buys.

CONNECTIVITY+™ AND YOU
In recent weeks, SussexIM has developed myriad samples – with a vast array of graphic treatments – for makers of

  • Personal care and cosmetics
  • Home and Garden equipment
  • Sporting Goods and Accessories

FIND OUT MORE
Get the jump on your competition and win the war for on-shelf consumer attention, with Connectivity+™.

For more information on this next-generation brand-builder, contact:
Ed Fabiszak
VP Sales & Marketing
Email: efabiszak@sussexim.com
Direct: 262-246-8022
Site: www.sussexim.com