Package blast

Toly Products Alliance with Sussex IM Showcased at Luxe Pack New York, May 15-16

Innovation, quality and service: the strategic Toly Products & Sussex IM alliance delivers new levels of speed-to-market, on-shelf packaging appeal and consumer engagement for cosmetics and personal care product brands…
The innovative packaging solutions resulting from Toly Product’s recent partnership with Sussex IM were on display at Luxe Pack New York, held at the Javits Center. At this premier show for creative packaging, the alliance’s latest, brand-building portfolio of innovative, quality, value-added solutions – including compacts and make-up containers – were featured.

The Sussex IM – Toly alliance represents unsurpassed product development opportunities at a time when innovative, fashion-forward, speed-to-market and easily-used packaging, is more critical to new-product success than ever before. Toly’s strong sales, marketing and product development capabilities benefit Sussex IM customers in the beauty market while Sussex’s state-of the art, centrally-located manufacturing facilities in the USA will enable better service and time to market for beauty brands throughout the Americas.

Among the innovations seen at Luxe Pack New York were be the end-result of recent work by Sussex IM and Inkworks Printers LLC, which combines the appeal of In-Mold Labeling (IML) and Digital Watermarking with engineered resins. As a result, brand owners in cosmetics and personal care categories now have quick-turnaround access to a visually exciting and cost-efficient alternative to pad printing and hot stamping. Importantly, these innovative offerings along with Toly’s designs enable new levels of brand engagement with today’s smart phone savvy consumers at the point of sale.

Toly Products is world-leading marketing driven manufacturer for the beauty industry, with corporate offices in Malta as well as plants (Malta, China, Korea) and sales offices located around the world (Malta, France, UK, Belgium, USA East and West coast, Hong-Kong and Korea). Toly offers a vast range of solutions and services that cater to the needs of any cosmetic company in the packaging industry. Toly’s services and core values deliver a unique experience through the combination of Toly Research, Toly Design Studio, Manufacturing and a full-service solution designated to speed-to-market.

Sussex IM is a leader in custom injection molding with a strong heritage in packaging for the beauty industry. Its prestigious customer portfolio includes globally known brands in demanding markets such as Beauty, Healthcare and Consumer Product applications. Sussex IM’s end-to-end suite of services extends from product design to warehousing. Importantly, the company has extensive automation design capabilities and an in-house, dedicated staff of automation engineers.

Both companies are privately owned businesses with a strong family spirit, similar core values and strong aspirations. Toly’s vision is to be the preferred packaging partner to the world’s leading and most innovative brands and in the words of Toly CEO, Andy Gatesy, “We are excited to join forces to offer U.S. Beauty customers this opportunity by partnering together.” Added Sussex IM CEO, Keith Everson, “We aim to offer the advantages of a large fully integrated group while maintaining the autonomy, agility and entrepreneurial spirit of private, independent companies. It is a win-win for our customers, who we look forward to meeting at Luxe Pack New York.”

Mold imaging on products

Visitors to the Sussex IM / Toly Alliance booth were the first to see the companies’ latest innovative in-mold decorating development, a five-sided, digitally printed label, molded into a palette cover. This technique provides a seamless canvas for imagery and affords rapid customization.