U.S.-based company delivers new levels of exciting, proven technology for superior on-shelf appeal; compelling, cost-efficient packaging that builds cosmetics brands, all on display at Booth 227
Sussex IM, which now delivers an industry “first” – a visually exciting, cost-efficient new design process that combines the appeal of In-Mold Labeling (IML) with Digital Watermarking with Serialized Identification linked to smart phones – will showcase its latest capabilities at Booth 227, Make-Up New York, September 9 – 10.
Sussex IM – which recently announced its alliance with Inkworks Printing LLC – offers quick turnaround to this advanced technology, which provides compelling brand engagement with today’s smart phone savvy consumer, right at the point of sale.
Sussex IM is the award-winning, one-stop source of design, engineering, lean manufacture and post-molding value-added operations for leading cosmetics brand owners. The company’s global customer base includes many of the most respected, innovative, and demanding cosmetics power brands, including L’Oreal, Revlon, Mary Kay, Neutrogena, and Elizabeth Arden. These customers benefit from Sussex IM’s ability to accelerate time-to-market, thanks to the company’s accelerated decision-making capabilities and shortened supply chains, according to the company’s President and Founder, Keith Everson.
“We solve problems to satisfy consumer needs,” Everson said. “And because of our extensive experience with cosmetics companies, customers benefit from the latest, proven technology, along with highly competitive delivered cost, Six Sigma quality, and the smooth supply chain efficiencies that result in successful launches.”
IML AND DIGITAL WATERMARKING FOR ENGINEERED RESINS
The new strategic alliance between Sussex IM and Inkworks Printing LLC combines the appeal of In-Mold Labeling (IML) and Digital Watermarking with Serialized Identification.
“Our exclusive collaboration with Inkworks LLC opens new vistas for our customers, in terms of using IML and watermark technology with engineered resins such as ABS,” Everson said. “Until recently, IML was a technology married to polypropylene, because of cost and technology-related challenges.
“Now, however, we offer a fast-turnaround solution that is a compelling alternative to other decoration techniques, such as hot-stamping and pad printing,” he said.
According to Bob Travis, President and CEO of Inkworks Printing LLC, “Watermarking and digital IMLs provide dynamic product connectivity to the brand, and that spells incremental sales. Such brand-to-consumer communication is increasingly important given today’s smart phone-oriented in-store shopping experience.
“And,” he added, “We can get our customers there in a mere matter of weeks. This is invaluable in today’s world, where speed to market and shortened supply chains are of paramount importance.”
In terms of battling product counterfeiting, this technology permits end-users and brand owners to validate authenticity, as the Watermark-IML is part of the product, not the retail packaging. The Serialized Watermark provides a unique identifier that can be linked to the consumer for personalization. This can also be used by the brand’s supply chain to track distribution within targeted channels.
Sussex IM’s suite of plastics-related services includes design, engineering, lean-manufacturing, and post-molding value-added operations (including shipping) – D2DC (Design to Distribution Center) – as well as warehousing to support customers’ needs.
