Marketing efforts accelerate for Wisconsin firm’s first branded product, at Minneapolis’ National Pheasant Fest – the country’s largest event for legions of upland hunters, sport dog owners and wildlife habitat conservationists…  

Mr. Lid “shot-shell” version for upland hunters and outdoors enthusiasts.

Mr. Lid “shot-shell” version for upland hunters and outdoors enthusiasts.

SussexIM, award-winning provider of innovative, custom plastic injection molding solutions for multinational brand owners, will promote sports-themed editions of its first branded product –Mr. Lid – to both consumers and potential trade partners February 15–17th at the National Pheasant Fest and Quail Classic (booth 429-528), hosted by Pheasants Forever, the nation’s largest nonprofit organization dedicated to upland habitat conservation.

The SussexIM/Mr. Lid exhibit, which will create product touches with more than 30,000 show goers, and more than 125,000 organization members across the U.S. and Canada, is the latest in a series of efforts to build the product line’s awareness amongst both end-users and like-minded brand owners in such high-potential categories as sporting goods and pet care products.  A new Mr. Lid “shot-shell” version, which offers high utility for upland hunters and outdoors enthusiasts, will be showcased at National Pheasant Fest.

“The Pheasants Forever event is the largest of its type and offers a variety of powerful marketing opportunities for our fast-growing Mr. Lid brand,” said Keith Everson, the company’s President and CEO.  “In addition to reaching more than 35,000 on-site attendees, we will be right on the center exhibition aisle with innovative brand owners in a variety of categories, including retailers, sporting goods and pet care.” 

According to Ed Fabiszak, SussexIM’s VP – Sales & Marketing, Mr. Lid is the name given to SussexIM’s patented system of secure, water-tight, easy stacking storage containers.  “Our innovative one-piece design delivers long-lasting functionality and tremendous consumer value.  Each Mr. Lid container is leak proof, thanks to SussexIM’s living-hinge design and air-tight seal technology.  For the consumer, these qualities make Mr. Lid’s shot-shell variant a perfect choice for outdoors enthusiasts who need to keep their gear dry and secure during a long day in the field,” he said.

Mr. Lid containers, guaranteed for life, come in a variety of sizes, shapes and colors and are microwaveable and dishwasher safe.   They are already sold nationally in mass retailers such as CVS, Bed Bath and Beyond, WalMart and on QVC, the leading television shopping channel.

“From the point of view of the potential trade partner at National Pheasants Fest, we have the flexibility to develop compelling Mr. Lid co-branding programs for on-the-go dog food containers, pet supply products, shotgun ammunition, and special edition, multi-purpose equipment containers for customers of big-box or online retailers,” added Greg Gierach, Sales Account Manager.  “And these are the types of companies that will be our ‘neighbors’ in Minneapolis, at the Pheasants Forever Fest exhibition.”


With its increasingly diverse customer base, SussexIM, founded in 1977, has experienced annual double-digit growth since the completion of a management buyout from Rexam’s Plastic Packaging group in 2010.  The company’s global customer base includes many of the most respected, innovative, and demanding power brands, including DOW, Broan-Nutone, Purell, SC Johnson, Mr. Lid, MOGO, Milton Roy, L’Oreal, Revlon, Mary Kay and more. 

SussexIm’s suite of plastics-related services includes design, engineering, lean-manufacturing, and post-molding value-added operations (including shipping) – D2DC (Design to Distribution Center) – as well as warehousing to support customers’ needs.