Wisconsin-based manufacturer offers retailers fast and dependable fulfillment,
Made-in-the-USA quality and appealing margins…

Sussex IM’s new Business-to-Consumer division – Sussex Brands – has officially launched, according to the company’s Chief Executive Officer, Keith Everson.

Effective immediately, Sussex Brands will handle end-to-end operations for branded consumer products and ship directly to leading national and regional retailers.

Leading Sussex Brands is Robert (“Bobby”) Dodd, who was appointed President and Chief Marketing Officer of the division. The dynamic sales and marketing professional was most recently President of Mogo Sports and has extensive experience with iconic consumer package goods brands.

Sussex Brands’ first two efforts will be in the sports equipment market, in support of Mogo and GoFlav protective mouth guards. Sussex IM has acquired 100 percent of MoGo LLC, according to Everson.

In addition, Sussex Brands will manufacture, market and sell the exciting line of Mr. Lid products. Mr. Lid is Sussex IM’s patented storage system that permanently attaches lids to water-tight, stackable containers. 

Keith Everson

Keith Everson, CEO – Sussex IM

According to Keith Everson, CEO, Sussex IM, Sussex Brands will further diversify the company’s extensive suite of services. Sussex Brands will manufacture, sort, package, palletize and warehouse branded consumer products, as well as handle all electronic data interchange (EDI) with national and leading regional retailers.

“The time is right for Sussex Brands,” said Everson. “More than ever, manufacturers are selling directly to retail and for several reasons.

“Consumers are looking for innovation, quality and value for their dollar. Retailers, meanwhile, are looking for products that deliver high shelf appeal and true value-added. With the creation of Sussex Brands, we are in the right market segment, at the right time,” Everson said.

To handle light manufacturing, logistics, and warehousing, the company is in the process of purchasing property to build a new 81,000 square foot facility, a major expansion in facility size, inline filling capability and personnel. “These investments, in combination, will enable us to further diversify our business and build upon the double-digit growth rate we posted over the last five years,” said Everson.

Being a Made-in-the-USA manufacturer is another compelling aspect of the Sussex Brands story, Dodd added. “Every one of these products, with more in the pipeline, is made right here in Wisconsin,” he said.

“Today, we can deliver a quality, retail-shelf ready, U.S.-made product that competes price-wise with offshore manufacturers. Retailers and consumers alike will appreciate what Sussex Brands will offer, now and in the future,” said Dodd. “Our competition is operating on a supply chain, business planning cycle, and inventory position based upon 120-day lead times from Asia.  We operate on 20 days or less, which gives us the ability to keep costs down, be nimble and react quickly to the marketplace.”