The Sussex Solution Episode 10: Mass Customization
On this episode of The Sussex Solution we explore mass customization and how this innovative technology paired with high-volume injection molding makes large-scale customization cost-effective. As consumers drive the demand for customized products Sussex IM is investing in new technology to offer customers the opportunity to meet these demands with customization down to the single unit level. Through digitally printed IMLs and unique coding capabilities brands have new opportunities to customize their products and marketing campaigns based on location, seasonality, and buyer habits.
On this episode we sit down with Jeff Slusarski, a member of our sale and business development team, to talk about Sussex IM, mass customization and the technology that makes managing and producing high-volume customized product possible.